The project's inception posed a notable challenge, as there was no established brand history, and we were essentially starting from scratch. However, the solution emerged through a collaborative meeting involving the owner and employees. This session served as a platform to brainstorm and gain profound insights into the company's vision, their distinctive perspectives on key brand elements, and the inherent significance of the brand to them.

During these discussions, we arrived at a remarkable and distinctive solution: the adoption of the iconic "kumquat" as the company's emblem. This choice was pivotal, as Fortunella was the sole provider of kumquats in Chile, representing a remarkable market opportunity and underscoring the brand's distinctiveness.

This marked a significant turning point for the business, a pivotal step that has ultimately propelled the brand to remarkable success. Today, their products enjoy prominent placement and widespread distribution across Chile's largest retail chains, as well as within hotels and airports. This accomplishment stands as a testament to the meticulous planning and flawless execution of each stage in the process.