The creative agency wants to keep the design clean and elegant with their logo in the center of the screen ensuring the focus of the viewer. The inception of this project was marked by the conception of a remarkable 3D logo, a product of precise adherence to the brand's guidelines, with valuable input from the head of design. This collaborative effort ensured that the 3D logo not only paid homage to the brand's established identity but also seamlessly incorporated elements that reflected the brand's vision and ethos.

An intriguing facet of this project was the deliberate choice to create a 3D animated object in GLTF format. This decision was not merely driven by aesthetics but also by the foresight to optimise the brand's adaptability and evolution. This 3D object serves as a dynamic canvas, offering the incredible flexibility to replace textures, styles, or other elements without the need for a complete redesign. This strategic foresight allows the brand to respond promptly to shifting market trends, ensuring its visual identity remains modern and relevant.

In the visual showcase that follows, you will witness the 3D object in all its glory, donned in a captivating glass shade. This presentation further exemplifies the depth of thought and precision that went into the project, as it showcases the interplay of light, refraction, and reflection, bringing the brand's identity to life in a truly engaging and mesmerising manner.